The Near-Ultimate Conspiracy Theory (Laško ‘ma spet novo flaško)

After decades of using its traditional logo and years of sticking to the same design, Laško Brewery is changing its corporate and end-product image. Given the traditional rivarly between Štajerska-based Laško and Ljubljana-based Union (which is, however, owned by Laško), this is the local equal of Olga Kurylenko showing more tits (thanks, Adriaan! :mrgreen: )

But there’s more… As avid readers of this blog know, Laško Brewery (LJSE: PILR) and its CEO Boško Šrot are at the heart of the current political turmoil in Slovenia. Laško owns Delo newspaper and has recently had a very public split with PM Janez Janša. Given the paranoid nature JJ, I’m sure that we won’t have to wait long for him to claim that Laško’s going from this…


…to this…

It reads: “A goldhorn changes its fur, but never changes its beer. A new image for a new era”

…is yet another example of Laško’s shameless tycoon-like behavious. I expect Janša saying something along the lines of “as the rest of the country is coping with rising prices, some companies are spending profits made by underpaid workers on renewing their image

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Agent provocateur and an occasional scribe.

24 thoughts on “The Near-Ultimate Conspiracy Theory (Laško ‘ma spet novo flaško)”

  1. Pengovsky, I see you were also betting on the right horse! “As the rest of the country is coping with rising prices, some companies are spending profits made by underpaid workers on renewing their image.” Did perhaps Boško pay for your new image? 🙂 Nice, by the way, very nice. Should do similar thing with The Firm.

  2. Methinks Boško’s designer team was raised on this: the H, but possibly did not feel comfortable about including a red star considering the recent cracks down the party line :mrgreen:

  3. @P: My first thought was to blame it on absinthe, but given the Dutch connection, I concur with you.

    @Luka: Shame on you for failing to break away from the typical capitalist line of reasoning. P’s new blogclothes (or the lach thereof) may well be the result of dedicated and enthusiastic ‘udarnisko delo’ 😈

  4. @dr. fil: Yes, the new “Laško” does resemble the mentioned beer a bit. As far as Pengovsky’s new image goes, my judgement might have been a bit too rash. It could also be NSi that’s behind him.

  5. I actually like it, finally a decent design. Now they need to work on the beer. Still nothing better than a Belgian Hoegaarden or Leffe. Or any of the other 200 sorts…

  6. @Luka: NSi? Do explain, I’m all ears 😀

    @Marko: Welcome! (your first comment, methinks). In all honesty, I do agree with the good doctor. Both typeface and colour and are too-much-like-Heineken.

    As for the content of the bottle is concerned, we’re almost in agreement 🙂

  7. It’s ok, but not nearly as bold (and creative and enlightening) a change as Pengovsky’s. I still like the brown label which I believe was (still is?) primarily used for export.

  8. From the point of view of design, new Laško label looks cool as opposed to the old one, which was … well it didn’t have a design anyway.
    As for NSi, I believe blue colour is not exclusive to LDS, n’est pas?

  9. @p & dr. f – nice job on the facelift! while i like laško’s new look, yours is much better…and your content is a lot tastier!;)

    @marko – i am in full agreement!

  10. hey P! i didn’t know where to post this, so you may relocate my question. anyway, i was just curious how come you haven’t commented on the article in Frankfurter Allgemeiner Zeitung about the press censorship in our country. I couldn’t find a link at the FAZ, but Silvester Šurla mentions it in his blog ( so, what’s your verdict this time? 😀

  11. The new Lasko design looks like ZARES. New design, same old crap.

    As for beers… Since my time in the army I only swear on Alsatian Kronenbourg.

    what’s your verdict this time?
    I am sure Pengovsky will not disappoint us with another conspiracy construct from his deep box of “mental monstrum” inventions. I could use some good laughter today or tomorrow.

    n’est ce pas = n’est-ce pas (French don’t like grammatical mistakes) 🙂

  12. dear. lasko company
    we have larya company in iraq we need lasko beer for iraq market and we need contact with your company thanks.
    best regards
    anwar anwar

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