sex and politics

After decades of using its traditional logo and years of sticking to the same design, Laško Brewery is changing its corporate and end-product image. Given the traditional rivarly between Štajerska-based Laško and Ljubljana-based Union (which is, however, owned by Laško), this is the local equal of Olga Kurylenko showing more tits (thanks, Adriaan! )

But there’s more… As avid readers of this blog know, Laško Brewery (LJSE: PILR) and its CEO Boško Šrot are at the heart of the current political turmoil in Slovenia. Laško owns Delo newspaper and has recently had a very public split with PM Janez Janša. Given the paranoid nature JJ, I’m sure that we won’t have to wait long for him to claim that Laško’s going from this…

…to this…

It reads: “A goldhorn changes its fur, but never changes its beer. A new image for a new era”

…is yet another example of Laško’s shameless tycoon-like behavious. I expect Janša saying something along the lines of “as the rest of the country is coping with rising prices, some companies are spending profits made by underpaid workers on renewing their image“